Farwa Shamsi is a marketing and communications professional who brings a thoughtful, data-driven approach to her creative work. She holds an MBA, an MS in Interactive Media and Communications, and a BA in Advertising and Integrated Communications from Quinnipiac University. With hands-on experience in media analytics, brand strategy, and digital marketing—particularly at Penta Group—Farwa excels at understanding the needs of clients and crafting targeted strategies that drive results. Her tactics are grounded in research, but she always makes space for creativity, ensuring that her work is both effective and engaging. Farwa thrives on fostering connections through well crafted narratives. Outside of work, Farwa is passionate about cinema, constantly discovering new films that inspire her thinking, and loves getting lost in books that challenge her perspective. She’s also an avid hiker, finding balance and inspiration on the trails.
Email: fshamsi@artidea.org
Phone: 203.498.3700